In the modern digital age, a website is the face of any business and a well crafted logo says it all, one reason why so much focus is given to having an optimally designed and developed website. While both – design and development – are generally spoken of in the same breath, there is a subtle difference between the two.
Web design is the process of creating a website and includes webpage layout, content production and graphic design with emphasis being on what it would finally look like on the browser. Therefore designers have a great role to play in making the website attractive and aesthetically pleasing to the visitor. Web development on the other hand structures a website technically to be hosted via the Intranet or Internet. It comprises of web design, content development, client-side/server-side scripting and network security configurations.
Web designers use a wide variety of methods to design a website. Some work on code pages that entail typing HTML and CSS from scratch. Others prefer to use an editor like Adobe Dreamweaver which automatically generates the corresponding HTML and CSS code. Some web designers take the popular route with a content management system such as WordPress or Joomla. These provide templates on which the basic design task can be initiated after which Webmasters can customise the layout and design through a web-based interface.
It has to be kept in mind though that the processes described now such as HTML and CSS are only for designing the look and feel of the website. Any images that are built into the website have to be created separately. Here the thin dividing line between web designers and graphic designers overlap as both create images for the Web.
Like a website which is crucial for any business, so too is a logo which is a graphic mark or an emblem or a symbol that helps in quickly establishing brand recognition of any business or commercial enterprise. Professional designers create logos that bring out the very essence of a brand. There are two ways to it. One is through creating logos from scratch and the other is to customise templates of logos with the required colours, font or text.
The second method is particularly interesting as the services of an expert are not required. Any business owner can visit sites that offer templates of logos and customise one that matches specific needs. In most cases, this service is offered free.
Both web Design and logo design are intricately linked and essential in today’s modern business scenario.